This methodology is called the MVS Model and is being used around the globe in 4-day Service Design Sprints to accelerate businesses across many industries.
A human-centered research round that will shed light on user behaviors and reveal the service ecosystem. Your team will draft the consumer journey, discover trends, study the competition landscape, and more.
The sprint ideation round. Here your team, customers, and the sprint designers will cocreate ideas that address opportunities, fix problems, and improve the service's overall perceived quality.
Playground prototypes are co-participative experimentation sessions. Here we will be able to go beyond testing, allowing room for the customer to adjust and redesign.
Refinement round and the build backlog. The build backlog is a list of all strategic actions prioritized based on business constraints, brand alignment, and user impact.
Retail, franchisees, Startups and even Large enterprises like Cisco are transforming and innovating their services by using the MVS Model. You can access and download the methodology tools clicking here.
The theory and concepts that went into building version one of the MVS Model you can find in the book "The Service Startup :: Design Thinking gets lean".
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